Tarla Cummings of Location3 Media talked with WebProNews about what she calls MOM (Monitoring, Outreach, and Measurement) when concerning social efforts. Tarla goes over the three steps and how they can benefit a company. When following MOM, the growth is not in dollar but in the reputation the brand is achieving over time. This can end in positive results for companies. Watch Tarla Cummings interview with WebProNews to learn more on this topic.