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Local TV to Grow Online Biz by 25 Percent this Year, Analyst

9 years ago9 views

http://www.beet.tv/2009/06/local-tv-to-grow-online-biz-by-25-this-year.html Online video accounts for only a small portion of Internet revenue for local broadcasters, but the long-form infomercial business for their sites should grow 3-4 times this year, the CEO of local media research firm Borrell Associates told me at the OMMA Video conference June 16 in New York. Stations focused on Web video are best positioned for the future; groups doing well so far in this area are NBC, Belo, Raycom and Lin, Borrell said. Broadcasters that haven’t yet invested in online video need to bite the bullet and invest resources because relying on existing staff is too challenging, he said. Daisy Whitney, Senior Producer

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