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    Beach Walk 702 - Brain Economics

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    Beach Walks with Rox

    by Beach Walks with Rox

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    I discovered the McKinsey, the consulting firm, now releases some of their white papers as podcasts. I like the somewhat formal, research-driven, unemotional yet yet not cold-hearted or partisan perspectives. The one on Hidden Flaws in Strategy I found insightful, as it included several practical examples of how we become vulnerable to the emotional filters that can be applied to decision making. How true that what we own, often appears to be more valuable to us, than it is to others. "Like new" does not equal "used." Things like this are not a problem once we realize the underlying and built-in biases we have. Distributed by Tubemogul.