Christine Churchill, the President of KeyRelevance, spoke with Webpronews about the importance of Keyword Research. Unlike past years, Keyword Research has changed quite a bit and also developed new devices such as Google Trends and Google Insights for Search. From this transition Christine states, (begin quote) Online behavior is changing. People are trying to find ways to stretch their dollars, get more for their money (end quote). Christine gives some useful tips in this interview that could be helpful to many when using Keyword Research.