Social Media is the talk of the town and important in the business environment today. This new way to discover, read, share information, ect. has become a major component in the world of the web and is taking companies in different directions. After meeting up with Chris Brogan of TopRank Online Marketing and Lee Odden of New Marketing Labs the significance of social media's involvement in marketing became more clear. Both discussed the negative side of social media but gave some accommodating tips that could be useful to many in the business.