Advertising Console

    Every Team Needs the Spark


    door 180Amsterdam

    adidas International and 180 Amsterdam proudly introduce:


    starring Lionel Messi and Zinedine Zidane.

    The campaign starts with a cinematic 90 second film l starring Messi as ‘The Spark’ and introduces Zinedine Zidane as an enigmatic storyteller in the shadows.

    Zidane has traveled to Buenos Aires to search out the legendary story of Messi – and to discover this legend’s mystical beginnings. The work continues online via where the online experience has been created by 180’s digital group RIOT.

    In the style of the graphic novel, Lionel Messi becomes ‘The Spark’, representing the F50i boot and ‘lightning quick, game changing’ player type.