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In an ABSOLUT world, currency would be replaced by acts o...

9 years ago240 views

multivu

MultiVu

In an ABSOLUT world, currency would be replaced by acts of kindness. ABSOLUT defies the recession and presents its first global marketing initiative since Pernod Ricard acquired ABSOLUT VODKA. In mid April, the brand launches "ABSOLUT HUGS" globally, a new visionary TV commercial depicting a world where transactions are paid for with affection and gratitude, rather than currency. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/absolut/37892/

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