I read Ann Sieg's The Attraction Marketer's Manifesto twice. It was worth it. I want to share with you what I learned reading this book.
Ann covers her Attraction Marketing philosophy by giving the reader a good look at the big picture. She does a good job at this. However, characteristically, she does not spell out the details on how to implement her philosophy. That's where Mike Klingler comes in; more on him later.