The term originated during a live performance by Insane Clown Posse. During the song "The Juggla", Bruce addressed the audience as Juggalos, and the positive response resulted in the group using the word thereafter to refer to its fans. The term has also been applied to fans of other Psychopathic Records artists. Juggalos have compared themselves to a family. During a recent Utah Gang Conference, law enforcers said they now classified Juggalos as a gang because of a continued pattern of criminal activity. Juggalos have also been classified as a gang in Arizona. Juggalos have denied any connection to gang activity. Arizona police officers have stated that they do not personally believe that Juggalos are a gang. As the public face of the Juggalo subculture, Psychopathic Records and Insane Clown Posse have repeatedly denounced violence within the fandom. Many of the crimes, including murders, have also been noted by Alex Abiss (Former CEO of Psychopathic Records) as being just crazy individuals finding an excuse for the actions.
Many well known figures have identified themselves as Juggalos. These include actor Kane Hodder, British band Chumbawamba, rock bands Foo Fighters and Slipknot, professional wrestlers Kazushige Nosawa and Vampiro, guitarist Slash, Wolfpac members Daddy Long Legs, Freek, Bane, and Jade Jolie, John Cafiero, and rapper Vanilla Ice.