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    BORIS JOHNSON Mayor of London-Recycle for London launch 9 Fe

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    POLISHTELEVISION

    by POLISHTELEVISION

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    The Mayor talks about the latest Recycle for London campaign which is using innovative technologies to encourage Londoners to think before they throw away their rubbish and to feed their recycling habit instead.

    The campaign is responding to the digital generation and putting the recycling message directly into peoples hands with a mobile phone game. This is the first time that such technology has been used for a public sector campaign.