Making the BBC's 'Things We Love' campaign films by Aardman Animations
- last month
Making the BBC's 'Things We Love' campaign films by Aardman Animations
Aardman has created six new films for the BBC's ‘Things We Love’ campaign, which provide an entertaining insight to the UK’s most loved BBC content. In the series of heart-warming animated films real, BBC audience member’s voices and unscripted conversations are matched with charming stop-motion clay characters, directed by Rich Webber. The dialogue in the films is the audience members’ own descriptions of things they love on the BBC. The three 30 second films include:
• A family of Casualty, News and Sport mad hamsters from Port Talbot in Wales;
• A family of foxes from Birmingham who can’t get enough MasterChef; and
• A father and son canine duo from Paisley near Glasgow who want to Race Across The World together.
The further three films representing other parts of the UK and demonstrating the value of the BBC to real audiences will be released later this Spring.
The families in the films were found through the BBC’s audience engagement programme, which interviews hundreds of people across the UK every year on their views about the BBC to ensure audiences are at the heart of everything we do.
Aardman has created six new films for the BBC's ‘Things We Love’ campaign, which provide an entertaining insight to the UK’s most loved BBC content. In the series of heart-warming animated films real, BBC audience member’s voices and unscripted conversations are matched with charming stop-motion clay characters, directed by Rich Webber. The dialogue in the films is the audience members’ own descriptions of things they love on the BBC. The three 30 second films include:
• A family of Casualty, News and Sport mad hamsters from Port Talbot in Wales;
• A family of foxes from Birmingham who can’t get enough MasterChef; and
• A father and son canine duo from Paisley near Glasgow who want to Race Across The World together.
The further three films representing other parts of the UK and demonstrating the value of the BBC to real audiences will be released later this Spring.
The families in the films were found through the BBC’s audience engagement programme, which interviews hundreds of people across the UK every year on their views about the BBC to ensure audiences are at the heart of everything we do.