Niaga SPOTLIGHT: Unified Commerce & Business Sustainability
- 2 bulan lalu
The total internet economy for Southeast Asia is forecast to grow from USE$194 billion to over USD$330 billion by 2025.
Malaysia comes in at 4th largest of the region’s markets with an internet economy worth around USD$23 billion in 2023.
Latest data shows that 57% of SEA consumers use e-commerce marketplaces for new product discovery, 50% use social media channels and 40% use Google search.
This Niaga Spotlight discussion with Yienyee Soh, Chief Relationship Officer, EasyStore, focuses on the importance of digital strategy for capturing international online sales & market share.
Malaysia comes in at 4th largest of the region’s markets with an internet economy worth around USD$23 billion in 2023.
Latest data shows that 57% of SEA consumers use e-commerce marketplaces for new product discovery, 50% use social media channels and 40% use Google search.
This Niaga Spotlight discussion with Yienyee Soh, Chief Relationship Officer, EasyStore, focuses on the importance of digital strategy for capturing international online sales & market share.