PR Newswire's Sarah Skerik Announces New In-depth Press R...

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PR Newswire's Sarah Skerik Announces New In-depth Press Release Analytics Tool. PR Newswire has enhanced its reporting capabilities with the launch of Visibility Reports, a new interactive data dashboard that helps companies and organizations assess the full impact on media and online and investor audiences of press releases issued via PR Newswire. "By launching Visibility Reports, PR Newswire has established a new standard in customer reporting. Visibility Reports can quantifiably measure how a press release is accessed and the level of interest and interactivity that it generates among an organization's key audience groups," remarked Sarah Skerik, vice president, Distribution Services, PR Newswire. "Given today's challenging economic environment, it has become increasingly important for companies and organizations to have verifiable return-on-investment analytics. With Visibility Reports, customers are able to see the full value of PR Newswire's global distribution and clearly understand how and where messages are resonating." To view Multimedia News Release, go to http://www.prnewswire.com/mnr/prnewswire/37633/

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