How to Increase Sales and Interest , by Boosting Your Company's Online Presence.
'Newsweek' recently spoke with experts
to offer readers tips for boosting
their company's online presence.
A website allows your company to connect
with consumers, providing information
and pricing on your goods and services. .
Several online website-building tools
can walk you through the steps needed
to get your website up and running.
Search engine optimization, SEO,
can help your website rank
higher in online searches.
Keyword optimization sites and a number
of free online platforms can give you a list
of keywords that are relevant to your industry. .
A content schedule dictates how often you
post new content and can help keep your site
feeling fresh and offer visitors engaging content.
Try using guest posting. Allowing writers
outside of your in-house team to add content
can help by contributing unique voices and insights. .
Good guest posters can include experts in
your industry or positive customer feedback. .
Finally, online email campaigns offer
a less-expensive alternative to
traditional print advertisements. .
An effective email campaign can be used
to promote sales, new products or services