Following the overwhelmingly positive reaction to the special-run, limited-edition Tuscadero exterior paint color that debuted in 2021 for Jeep Wrangler models, the Jeep design team decided to up the ante on this head-turning chromatic magenta color. The team drew a line in the Moab sand and decided it was time to flip the color’s perception and make it a lot tougher than expected.

Enter this special Jeep Wrangler Rubicon 4xe concept with its legendary electrified off-road capability, unapologetic color palette and a powerful platform for any adventure.

The exterior of the Jeep concept boasts an eye-catching, pink-hued paint with Gloss Black accents sprinkled across the front grille and headlamp bezels. The signature seven-slot grille was borrowed from the new Jeep Wrangler Rubicon 20th Anniversary model, which sets off a custom hood graphic with a tone-on-tone print that fittingly ties into the interior theme.