The Guardian - Points Of View (1986)

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"An event seen from one point of view gives one impression.

Seen from another point of view it gives a quite different impression.

But it’s only when you get the the whole picture you can fully understand what’s going on."

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The Skinhead 'Points of View' was produced in 1986 by The Paul Weiland Film Company for BMP (Boase Massimi Pollitt) - now rebranded as DDB (Doyle Dane Bernbach).

The Guardian has hired BMP DDB, the agency behind the newspaper's award-winning "Skinhead" commercial, to handle its advertising account.

BMP was the Guardian's advertising agency in the mid-80s, when it created one of the most famous British adverts of all time for the newspaper.

The 1986 commercial featured a skinhead who appeared to be wrestling a man's briefcase from his hands. But the camera then cuts and viewers see that he is in fact trying to rescue the man from falling bricks.

The Guardian: Points Of View
Agency: The Boase Massimi Pollitt Partnership
Creative: Frank Budgen; John Webster
Director: Paul Weiland
Production: Weilands
Producer: Glynis Murray
Director of Photography: Tony Pierce-Roberts
Editor: Ian Weil
Brand: The Guardian

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