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MIT Scientists Create No Frizz by Living Proof - ...

9 years ago259 views

multivu

MultiVu

MIT Scientists Create No Frizz by Living Proof - Science Saves Your Hair. Frizz is one of the most pervasive beauty problems, one that beauty companies have continuously tried – and failed – to solve over the years. So what does it take to solve this type of problem? A different approach. A team of MIT scientists, assembled by Living Proof, a new technology-based beauty company, looked at frizz from a physics standpoint and created the biggest breakthrough in hair care in the past 30 years: No Frizz To view Multimedia News Release, go to http://www.prnewswire.com/mnr/livingproof/37125/