How To Qualify Your Leads As An Agency or Freelancer | Clientjoy | The Agency Show

How many times has it happened with you that you have multiple calls with a prospective Client and then the deal falls apart right at the end because of something that could have been covered in the first 5 mins of your first call with them?

No more. BANT is a Lead Qualification Framework that can help you quickly identify whether a prospect is the right fit for your services.

BANT stands for Budget, Authority, Need and Time. Essentially, the framework talks about asking the right questions to figure out whether the prospect has enough budget for your services, is the prospect the correct decision maker or whether there are other stakeholders as well, do they actually need your services and whether this is the correct time for them to procure your services.

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