By now we've all seen the teaser trailer for Roland Emmerich's 2012 and got a glimpse of what it's all about. If you don't know what it's actually about, the Mayan calendar predicts that the end of the world will arrive sometime in 2012 - and the movie is about that arrival and what will happen. That of course means there is a lot of potential for some crazy viral marketing - which has actual More..ly already kicked off.
This clip exposes the finding of the 5th mayan codex, there will be more to come once they go through an decode it i'm sure...
Thanks to a site called Institute for Human Continuity that talks about registering for a lottery to guarantee your survival when the apocalypse comes in 2012. http://www.instituteforhumancontinuity.org/#/home
This viral reminds me a lot of Deep Impact. In fact, the whole movie reminds me a lot of it. We at least know some giant waves are going to cover some mountains. Same sort of thing happened in Deep Impact. And they had a lottery to get into a cave to be one of the saved ones, too. Same sort of concept here.