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    Podcasting For The Long Tail (Long Sales Cycles) - ...

    Penny Haynes

    by Penny Haynes

    Learn how podcasting can assist the long tail of your sales cycle in today's excerpt from Chuck Rathman of IFS shares how his $350 million company uses podcasting to inform his potential clients, the influencers of his end users, and also allows these clients to do due diligence on the product and the company before purchasing. With a 7-digit price tag, a sale may take years to consummate, so keeping potential clients interested is important over the long haul. To learn more ways to promote your business with multimedia, go to and download the free 30-page excerpt of my book, 101 Things To Do With Audio And Video (To Promote Your Business). This show is brought to you by Penny Haynes and the