http://marketing-paradise.com http://www.business-garden.com Says Smith & Foulkes, “We wanted these commercials to act as a pause in a child’s TV viewing, holding the gaze of the immobile injured characters almost painfully long as a contrast to the hi-energy multi-coloured frenzy of your average childrenʼs programming break.” Client: Department for Transport THINK! Child Road Safety Agency: Leo Burnett London Title: ‘The Boy who didn’t Stop, Look & Listen’ Length: 1 x 40″ Production Company: Nexus Productions Director: Smith & Foulkes Executive Producers: Chris O’Reilly and Charlotte Bavasso Head of Production: Julia Parfitt Producer: Melody Sylvester Production Assistant: Denise Abraham Character Designer: Mustashrik Mahbub Project Lead: Mark Davies Executive Creative Director: Jonathan Burley Creative Directors: Guy Moore and Tony Malcolm Copywriter: Christopher Birch Art director: Caroline Rawlings Planner (creative agency): Nick Docherty Media agency: Carat Planner (media agency): Laura Braithwaite Editor N/A - animation Audio post-production: Anthony Moore @ Factory Exposure: National television