The price of your product or service determines the success of your business. Here Mr. Amol Arora, Vice Chairman & Managing Director of SHEMROCK & SHEMFORD Group of Schools, talks about how businesses can determine the right pricing policy, stay profitable and grow in the competitive space. Some important points covered in this video are:

• Analyse the demand and supply side
• How to know what the customer is likely to pay?
• How to use ‘Reference Points’?
• How to determine your overhead, machines and other costs appropriately?