Movie Theaters Roar Back With $100 Million Memorial Day Weekend

Movie Theaters Roar Back , With $100 Million
Memorial Day Weekend.
Over the holiday weekend,
cinemas in North America raked in the
most sales since the pandemic began in early 2020.
Any studio executive’s belief that a movie belongs on streaming, that model is shattered with the numbers [from this weekend], Joseph Masher, COO Bow Tie Cinemas,
via CNBC.
The profitability of [movies] is exclusive to the theater. We’ve proved it this weekend, Joseph Masher, COO Bow Tie Cinemas,
via CNBC.
Paramount Studios' 'A Quiet Place II' raked in
the most of any other film,
tallying close to $57 million.
Analysts say that the performance of the sequel
reveals that "the demand for theatrical experiences
has returned," regardless of existing restrictions.
Disney's 'Cruella' debuted both in cinemas
and on Disney +. The villain origin film brought in
$27 million in box office sales.
The numbers could result in a reverse of trends
in which films debut on streaming services and
in cinemas simultaneously.
The studios are realizing that theater exclusive is the way
to go, Joseph Masher, COO Bow Tie Cinemas,
via CNBC