WhatsApp finally went live with its Payments feature for 20 million Unified Payments Interface (UPI) users, in partnership with State Bank of India, ICICI Bank, HDFC Bank & Axis Bank. This will mark Facebook-owned WhatsApp's entry in growing digital payments market in India, where it will compete with Google Pay, Paytm, Walmart-owned PhonePe & Amazon Pay. In November 2020, Facebook received the approval to go live with WhatsApp Payments on a peer to peer (P2P) basis, starting from a user base of 20 million users, and gradually building up from it. After registering their WhatsApp with their bank account through UPI, the company claims that users can now send money as easily as sending a message.