The New 500 made its institutional debut, firstly at the Palazzo del Quirinale, where the Fiat Chrysler Automobiles full-electric car was presented to the President of the Italian Republic, Sergio Mattarella, by John Elkann, Chairman of FCA; by Pietro Gorlier, Chief Operating Officer EMEA Region FCA; and by Olivier Francois, President Fiat Brand Global. The FCA Management then traveled to Palazzo Chigi to present the New 500 to Giuseppe Conte, the Italian Prime Minister.

At the Quirinale, the car was presented in the courtyard of the presidential palace. John Elkann, Pietro Gorlier and Olivier François explained to President Mattarella how the third generation of the 500 is the all-Italian response to the sustainable mobility of tomorrow.