SEO vs PPC: Which is Better for Marketing A Website
  • 4 years ago
SEO vs PPC - Which among the two should you go for if you need to market your website? And which among the two is going to give you better results? By the end of this video, you will draw a conclusion on which is likely to work better for you.

SEO stands for search engine optimization while PPC is pay per click marketing. PPC is also referred to as SEM or Search Engine Marketing by several marketers.

With PPC, you have to set a budget, determine how much you are willing to pay per click while with SEO, you optimize your website for search engines so that you get better keyword rankings and you do not have to pay Google any cost for users coming to your website.

Choosing between SEO and PPC is a decision to be made following careful analysis of where your business is today and the goals of your business, immediate or long term

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About Collin: Seasoned digital marketing professional with 10+ years of hands-on experience in the areas of SEO, content, and analytics. Proven track-record of increasing traffic, improving brand and site visibility within Google & major search engines.

About Blue Digits: Blue Digits is a digital marketing agency with a primary focus on SEO as a vertical. We have a combined experience of over a decade in SEO and we specialize in SEO for eCommerce, Travel, and B2B. Our clientele is based out of the USA & India.

Our services include - Improving your Google search traffic & rankings, On-page optimization, landing page improvements, conversion rate optimization, link building, and content marketing. We are helping our clients get more traffic and leads through Google searches.