Alliance Against Bait & Click (AABC) Offers Tips to ...


by MultiVu

  • About
  • Export
  • Add to
More than one in three Americans will bargain hunt on the web for holiday gifts.1 Even the savviest shopper can be tricked by the deceptive online ads lurking on popular search engines. Scam ads, or "scads" lure online shoppers with search ads highlighting popular brands that the site may not even actually offer. The result? "Bait and click." "Scads may trick holiday shoppers into paying for things they don't want, an especially egregious practice during this holiday season when so many shoppers are trying to make every dollar count for their families," said Jarrod Agen, Chief Spokesperson for the Alliance Against Bait & Click (AABC). To view Multimedia News Release, go to