9 years ago125 views
Robot Films' Founder/Director Chris Robinson has unleashed a trio of hilarious short films for Nike's recent 3X3 campaign to be featured on Nike Sportswear's website (http://www.nike.com/nikeos/p/sportswear/en_US/?country=US&lang_locale=en_US&blog=en_US&sitesrc=USLP) which marks the launch of its new Sportswear division. Robinson was one of three directors hand-picked by Nike Sportswear to shoot three, three minute webisodes showcasing the retro cool stylings of Nike's iconic running jacket, the Windrunner.
Robinson's Lucky series follows the comic adventures of a struggling production assistant aptly named Lucky who comes to LA following his dream of becoming a music video director. Many of Lucky's adventures are based on situations Robinson himself experienced when he was starting out. "I've been kicking this idea around for a while," says Robinson, who originally conceived of the webisodes as a series of five minute shorts available for download via cell phones on his recently launched Fresh Network site (www.soveryfresh.com). The character always wore retro-stylings, so I thought what better forum to launch this character than utilizing the Nike platform."
Lucky sports a classic blue and gray Windrunner throughout the films. In The Roman, Lucky braves wind, rain and the hauling several porta-pottys, one of which hides a 300-pound extra dressed in Roman garb.
Visit Lucky on Nike Sportswear at http://www.nike.com/nikeos/p/sportswear/en_US/media_details?video=3&videotype=video&guid=e4079ff6-d78f-28e6-3676-b6f72163174b_id1253&country=US&lang_locale=en_US&blog=en_US
For more information, please visit http://www.robotfilmcompany.com/