Work Safe Alberta: Deli

http://marketing-paradise.com http://www.business-garden.com A series of viral/web videos were designed to get young workers to think about safety in their own workplace and to ask their boss five easy questions about safety...all at a dedicated site called bloodylucky.ca Advertising Agency: RED the agency, Edmonton, Canada Creative Director: Lori Billey Art Director: Dennis Lenarduzzi Copywriter: Ryan Kelly Director: Jamie Way Aired: October 2008