Pharrell Partners With Adidas to
Create ‘Now Is Her Time’ Campaign Pharrell Williams recently announced his
new female empowerment focused campaign
with Adidas, saying “the future is her time.” Pharrell Williams, “Now Is Her Time” It's being marketed as a “bold campaign
about women's rights” and is shot by Collier Schorr. It will feature artists and activists such as
Patrisse Cullors, Nadya Okamoto and Iddris Sandu. Adidas is also set to introduce a collection
of apparel for adults, kids and infants
alongside the campaign on August 31. It will feature 23 “bold, unisex colorways
of classic footwear” along with unisex
apparel that emphasize women’s rights.