Up in Smoke is a comedic skewering of the tobacco industry. “The Boss” is the head of the Humbar tobacco cigarette company who goes ballistic when his profits stop climbing or anyone is able to stop smoking. He sends his marketing team out to blitz the American public with dishonest messages about tobacco in order to encourage more people to take up the deadly habit, not providing honest facts about smoking. In particular, the marketers are told to get everyone to smoke: men, women, and children (this is a very early film to address teen smoking). The greedy executive's son, an athlete and an all-around good guy, comes to the office to see his dad and gets Shanghai’d by the marketing executives who want to make him a selling point. Dad sees the error of his ways and gets a newfound respect for the value of human lives and the harmful effects of smoking with a little help from his goody-two-shoes son. Up in Smoke was made by Brigham Young University to dramatize the evils of smoking, which it does, but unintentionally provides big laughs and entertainment with kooky dialogue and cartoonish characters. The history of cigarette smoking and side effects has never been as enjoyable as in this anti-smoking movie.