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    Barnes and Noble Launches Social Network


    by retailcrossing

    The superstore chain on Monday launched "My B&N," where online shoppers can set up personal pages focusing on their interests in books, film and music. They can also share information with Facebook and other social networks.
    "Through My B&N, book lovers everywhere can create their literary identity, connect and share insights with other readers, discover and rate new products, and keep up to date on events in their local Barnes & Noble store," Tom Burke, executive vice president of e-commerce for Barnes &, said in a statement.
    The new network can be linked to through the store's online home page, .
    Barnes & Noble, Inc. is the largest book retailer in the United States. The company is known for large, upscale retail outlets, many of which contain a café serving Starbucks Coffee, and for competitive discounting of bestsellers. Most stores also sell magazines, newspapers, DVDs, graphic novels, gifts, games, and music. Video games and related items were sold in the company's GameStop retail outlets until October 2004, when the division was spun-off into an independent company.