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The presidential election season is driving record numbers of visitors to political blogs and independent news sites, according to Reston, Virginia-based comScore.
The web market research company reported that political blogs, and news sites unaffiliated with a larger media outlet, experienced strong gains in the number of unique visitors in September compared with a year ago.
The HuffingtonPost, a Democratic-leaning blog and news website founded three years ago by political commentator Arianna Huffington, had 4.5 million unique visitors in September, up 474 percent from a year earlier.
Politico.com, a news site launched in January 2007 by former reporters at The Washington Post and Time magazine, drew 2.4 million unique visitors in September, up 344 percent.
The Republican-leaning Drudge Report received two million unique visitors in September, up 70 percent.
Other blogs which have seen at least a doubling in their traffic figures include DailyKos, Townhall.com,TalkingPointsMemo.com, MichelleMalkin.com and RedState.com
While political blogs and independent news sites are gaining audience, most Americans still go to more established media outlets for their general news, comScore reported.
The presidential election season is driving record numbers of visitors to political blogs and independent news sites, according to Reston, Virginia-based comScore.
The web market research company reported that political blogs, and news sites unaffiliated with a larger media outlet, experienced strong gains in the number of unique visitors in September compared with a year ago.
The HuffingtonPost, a Democratic-leaning blog and news website founded three years ago by political commentator Arianna Huffington, had 4.5 million unique visitors in September, up 474 percent from a year earlier.
Politico.com, a news site launched in January 2007 by former reporters at The Washington Post and Time magazine, drew 2.4 million unique visitors in September, up 344 percent.
The Republican-leaning Drudge Report received two million unique visitors in September, up 70 percent.
Other blogs which have seen at least a doubling in their traffic figures include DailyKos, Townhall.com,TalkingPointsMemo.com, MichelleMalkin.com and RedState.com
While political blogs and independent news sites are gaining audience, most Americans still go to more established media outlets for their general news, comScore reported.
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