The new Kia Imagine at the 2019 Geneva Motor Show

A visual embodiment of Kia's desire to move forward in the exciting world of electrification, 'Imagine by Kia' is the company's first pure electric four-door passenger car. Unlike the award-winning e-Niro electric crossover, which is based on the existing architecture of the hybrid-powered Niro, 'Imagine by Kia' is underpinned by a low-mounted, induction-charged battery pack that powers a compact drivetrain.

Coherently drawing together elements of a muscular sports utility vehicle, a sleek and athletic family saloon, and a versatile and spacious crossover, 'Imagine by Kia' is intentionally designed to not sit within the industry's predefined vehicle categories.