Ecotravel, culture trips, adventure holidays – experience is vital to future of travel and tourism – as well as in corporate event planning. Expect huge growth in older travellers looking for more than sun, sand, beach and food. Culture and experience, combined with learning new skills – sports or things like painting, writing and creative arts. Language, music, architecture, cuisine, atmosphere, public festivals. Impact on hotels, travel agents, package holiday sales, niche marketing strategies, demand for city breaks, and developing off season demand. Impact on cruise ship industry, rail travel and coach tour companies. Comment by Futurist keynote conference speaker Patrick Dixon.