Many hotels don’t understand travellers. Tired travellers need better service. Hotel problems in reception, checkin, checkout, poor room facilities. How to improve hotel customer service. Speeding up hotel checkin. Problems with payment systems. Wasted time in guest registration and payment for extras. Internet charges should be included as business expense in bill. Simple ways to improve customer satisfaction in hotels. Make sure desk is large enough, with power sockets, high speed internet included, iron and board, fridge with room for own food. Comment by Futurist keynote conference speaker Patrick Dixon.