http://www.robertplank.com Worried that your product will tank? Okay, make a mini-product and sell that at a lower price first. For example, you want to record a DVD with 2 hours of "how to make a web site" videos. But that means you'll have to do all the work of scripting two hours of video, possibly have to re-record certain lessons, make a DVD menu and CD art... get a company to burn the DVDs, package and mail them...