Advertising Console

    Where In The World is Matt Lauer - Games (2008)


    by nbcagency

    The TODAY Show is more than just a morning program but a lifestyle brand that exists both on-air and on-line.  While “Where in the World is Matt Lauer?” is a marquee series that viewers wait anxiously each year to watch.

    As editorial would not have content available until the start of the series broadcast, promotion needed to create compelling content that would entice and engage viewers before the start of the series.  Launching 3 weeks prior to the series, the Where in the World page allowed users to experience the series with six custom games and archived video content.