SEAT is heading to the city of Paris with all of its latest novelties. Coinciding with the motor show in the French capital, which opens its doors today to the public, SEAT is launching two pop-up stores to integrate its new models into the streets of Paris and bring them closer to brand enthusiasts.

The SEAT Arona is on display starting today in a pop-up store located in the emblematic Saint-Lazare Square, where Parisians will get the chance to test drive the vehicle and discover all its features. Furthermore, as of Saturday there will be a space set aside for the CUPRA brand in the iconic Le BHV Marais, located in the city’s trendiest neighbourhood. The interior of this space will feature a prominent exhibition of sophistication, uniqueness, quality and personalisation, and this pop-up store will also include products and limited editions of a unique new line of accessories produced through the collaboration between CUPRA and other prestigious brands such as Fabike, L.G.R or Trakatan.