Landmark Study of Commercial Newswires: PR Newswire ...


by MultiVu

Landmark Study of Commercial Newswires: PR Newswire Generates More Media Pick-up, Higher Volume of Coverage Independent Research Firm Generates First Statistically Valid Report on Industry Following Three-Month Analysis of News Stories Resulting From Press Releases. Press releases distributed by PR Newswire get used by media more often than copy from competing services and generate more clips when they are picked up, according to a landmark study of commercial newswires. The comprehensive study was conducted by the market research and intelligence firm Diagnostics Plus. Other third party data from web analytics providers shows PR Newswire outperforms its peers in web traffic rank and reach and in blog links, as well. To view Multimedia News Release, go to