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About For Books Epic Content Marketing: How to Tell a Different Story, Break through the Clutter,

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HardCover. Pub Date :2013-10-29 Pages: 256 Language: English Publisher: McGraw-Hill One of FORTUNE Magazines Top 5 Business Book Must-Reads How do you cut through the noise. commotion. and bad information that is right now cluttering up your customers digital spaceEPIC CONTENT MARKETINGOne of the worlds leading experts on content marketing. Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they dont care about.Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act -. without actually telling them to Epic content. distributed to the right person at the right time. is the way to truly capture the hearts and minds of customers. Its h...

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