IHOP's Fake Name Change Was a Huge Success
- 6 years ago
IHOP's Fake Name Change Was
a Huge Success The marketing king’s temporary name swap to IHOb really paid off.
In early June, the chain claimed it would officially become the International
House of Burgers. The burgers were a way for IHOP to enhance business at mealtimes other than breakfast. The viral campaign lead to a massive surge in sales. IHOP’s CEO says there was a “significant increase” in traffic during lunch and dinner. Breakfast sales typically drive half of the chains' revenue.
a Huge Success The marketing king’s temporary name swap to IHOb really paid off.
In early June, the chain claimed it would officially become the International
House of Burgers. The burgers were a way for IHOP to enhance business at mealtimes other than breakfast. The viral campaign lead to a massive surge in sales. IHOP’s CEO says there was a “significant increase” in traffic during lunch and dinner. Breakfast sales typically drive half of the chains' revenue.