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Master of style, sport and culture Pharrell Williams teamed up with BMX pro Nigel Sylvester and hip-hop extraordinaire Joey Bada$$ as they embarked on an epic bike tour through the streets of New York City on June 1. In commemoration of the G-Star RAW grand opening on Fifth Avenue, the trio and their BMX crew hit up the downtown alleys of SoHo from booming Williamsburg, all the way up to the new spot while troves of fans line up to see the modern-day superheroes. As the night unfurls, the group celebrate the opening with a much needed cocktail hour, to usher in a new era of denim provided by the experts at G-Star RAW.

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