10 years ago96 views
In Element, we’ve worked to confront the skeptics who think that climate change is just too big to tackle – and those who hope that changing their light bulbs is enough. The Element characters are from a new generation of climate responders, identified to connect with an audience that's looking for figures embodying lifestyle change, rather than preaching about it.
Element Partnership is a non-profit production company that focuses on reaching young people with information and initiatives on social change and global challenges such as poverty and climate change. It develops its programmes in close partnership with TVE and Internews.
BRAND/ CLIENT: MTV Switch
PRODUCTION COMPANY: Element Partnership
DIRECTOR: Emily McDowell