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The Knack People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it "the knack" and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in "Inc." magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book "Small Giants"). In both their column and now their audio book, they tell stories about real ...