Audi at 2018 Detroit Motor Show - Scott Keogh, President of Audi of America

The first-generation Audi A7 was a real showstopper. It looked unlike anything else on the road and became an instant hit with both customers and enthusiasts alike. Even today, all these years later, it still looks great and still turns heads. It wasn’t quite as pretty as the BMW 6 Series Gran Coupe but it was close. So we were a bit skeptical that the new A7 would be able to recapture the good looks of the first-gen. Turns out we were wrong, though, as the new Audi A7 looks great and it just touched down on American soil at the 2018 Detroit Auto Show.

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