Reach Mobile is a diversification of a Kolkata-based company Rashmi Group, which is focused on steel, cement, IT, and B2B e-commerce businesses. The brand has mostly launched budget smartphones and feature phones in the Indian market. Reach's latest mobile launch is the Allure. The smartphone was launched in April 2016. The phone comes with a 5.50-inch touchscreen display with a resolution of 540 pixels by 960 pixels.

The Reach Allure is powered by 1.3GHz quad-core MediaTek MT6580 processor and it comes with 1GB of RAM. The phone packs 8GB of internal storage that can be expanded up to 32GB via a microSD card. As far as the cameras are concerned, the Reach Allure packs a 10-megapixel primary camera on the rear and a 5-megapixel front shooter for selfies.