Is viral video killing the Super Bowl star? | FT Business

  • 5 years ago
► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs

In a social media world, is a $4 million dollar, 30 second advertisement during America's largest televised event still worth it? US media correspondent Emily Steel reports

► FT Business: http://bit.ly/1KUK08s

► FT World News: http://bit.ly/1Exp0iJ

For more video content from the Financial Times, visit http://www.FT.com/video

Subscribe to the Financial Times on YouTube; http://goo.gl/vUQx5k
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes