As Facebook Changes Its Feed, Advertisers See Video Ambitions
- 6 years ago
As Facebook Changes Its Feed, Advertisers See Video Ambitions
The company, which together with Google dominates the online advertising industry, has emphasized to ad agencies
that the shift will mostly affect the visibility of publishers that have been able to reach readers for free through News Feed’s automated placement of their posts.
Separately, the company said on Friday that it would highlight high-quality news on the site
by allowing people to rank news sources that they saw as the most credible and trustworthy.
“It’s three elements: a high-quality user experience, prominent high-quality video and a curated, restricted supply of said video.
Wall Street analysts regularly ask the company about its progress in attracting the hefty ad budgets
that remain locked up in television despite cord cutting and the emergence of streaming platforms
The company, which together with Google dominates the online advertising industry, has emphasized to ad agencies
that the shift will mostly affect the visibility of publishers that have been able to reach readers for free through News Feed’s automated placement of their posts.
Separately, the company said on Friday that it would highlight high-quality news on the site
by allowing people to rank news sources that they saw as the most credible and trustworthy.
“It’s three elements: a high-quality user experience, prominent high-quality video and a curated, restricted supply of said video.
Wall Street analysts regularly ask the company about its progress in attracting the hefty ad budgets
that remain locked up in television despite cord cutting and the emergence of streaming platforms