It’s Time for Apple to Build a Less Addictive iPhone

  • 6 years ago
It’s Time for Apple to Build a Less Addictive iPhone
“And then Apple could say, by default, everyone is in the middle level —
and instantly it could save a ton of users a ton of energy in dealing with this,” Mr. Harris said.
Do you really feel proud of that?” It could offer to help: “If I notice you spending
too much time on Snapchat next week, would you like me to remind you?”
Another idea is to let you impose more fine-grained controls over notifications.
Apple could set rules for what kind of notifications were allowed in each bucket — for instance, the medium bucket might allow notifications generated by other people (like a direct message in Instagram) but not those from the app itself (Instagram just sending you an alert to remind you
that your high school friend’s mom’s brother posted a new picture recently).
Sure, they said, Apple isn’t responsible for the excesses of the digital ad business,
but it does have a moral responsibility to — and a business interest in — the well-being of its customers.
“Let’s say you had three notification levels — heavy users, regular users and lite, or Zen,” Mr. Harris said.

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